At Pitchdrive, we know there are great founders everywhere. Some of the hardest working teams with the best ideas can be found outside traditional start-up hubs like London, New York and San Francisco.  

Seed investment took a hit during the Covid 19 pandemic, with business angels and venture capital funds (VCs) electing to put more of their capital into late-stage startups such as unicorns with valuations over $1 billion, according to Crunchbase.

As the pandemic recedes, it is becoming clear how profoundly Covid has accelerated digitalisation across the global economy. Covid has created an ideal environment for fintech companies to grow exponentially and deliver strategic valuations for their investors.

Influencer marketing platform Influo has grown rapidly since its commercial launch in 2017. Co-founders Jan Kindt and Maarten Kesteloot have developed a unique offering that blends technology and service to provide everything brands and influencers need to connect and work together more efficiently.  

The journey from investing in a promising startup to exiting with a high return on investment (ROI) requires close monitoring every step of the way.

While starting a business you might not only think about funding or product development but possibly also about getting a co-founder into the team. Finding a co-founder can be daunting but investing time and energy in this task will definitely benefit you and your business. 

When looking to invest in a startup, there are several factors that need to be considered. Of course, a good return on investment is at the top of the list, but there are other variables that need to align for an investor to see a viable opportunity. 

After securing smart capital from a platform like Pitchdrive, startups can seek a financial mix that includes a combination of smart and dumb money, enabling them to raise capital faster. 

At Pitchdrive, we know how important it is for startups to track certain metrics if they want to attract angel investors. Here are the main KPIs we believe early startups should monitor.